Froi is a BSE Chemistry graduate of the Philippine Normal University. He started out his career from doing makeup for pageants and eventually devoted to bridal makeup.

His sense of humor and frankness are what put his clients at ease and makes every preparation room full of laughter and a stress-free one. He always give pieces of advice to his clients from preparation to makeup, to simple makeup techniques and up to makeup removal. This way, he is able to share tips and tricks he gained through experiences.

His core objective in the makeup industry is not to change or transform the face of a client, but rather bring our the beauty they have whether they have a different skin color or came from any race.